English Contract Law - Unilateral advertisements is and Offer
The usual rule that ads are invitations to treat is broken by unilateral advertisements. When an offeror makes a promise in exchange for the offeree completing an action, such as the promise of a prize for someone who finds a lost puppy, this is an example of a unilateral advertisement. Although the offeree is not required to carry out the act, if he does so and locates the lost dog, he will have accepted the offer and be eligible for the reward that was made. Another illustration of a unilateral advertisement is when The Best Insurance Company offers free travel insurance to anyone who makes a reservation for a trip through one of its affiliates. Any person who completes the required act (in this case, booking the vacation with one of The Best Insurance Company's network companies) can take this unilateral offer of free vacation insurance.
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